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November 2011
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Application of Change in Consumer Buying Behaviour to Revive a Brand in Footwear Industry
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Reinvention for Mahindra Logan, will it work out?
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Are information systems and technology aiding or jeopardising organisations?
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October 2011
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Can global auto majors make it big in India?
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This article investigates brand decline and revival in the context of Classical Conditioning.
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With the increasing demand for Platinum jewellery, what should a large, well-established brand do to succeed in this new segment?
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September 2011
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This article aims to answer the question as to whether Indian mutual fund managers take investment decisions independently or follow each other, through a study on herding.
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Will Do-it-Yourself opportunities see widespread adoption in India?
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Do indian women have to sacrifice their careers for their households?
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August 2011
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Is Micro-insurance another fad, or a historic inflection point for the insurance industry?
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The internet and electronic age is boosting growth and development but is there a dark side to it too?
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July 2011
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Cost reduction is always a priority for companies, especially for those in the upcoming logistics industry. What are the problems they are facing in cutting costs and how can they overcome them?
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Constructing truck terminals seems to be a good way to solve the traffic related problems on Karnataka’s roads – but where should these be located?
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June 2011
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A store of value and an industrial commodity, silver has lured investors for long with its lucrative returns despite high volatility. What makes the silver prices so frenzied?
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It has always been difficult to implement any kind of marketing model in commodity markets. This article presents a marketing model for the commodity market of fish.
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A detailed analysis of factors that contribute the most to the retail shopping experience.
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How should the large apparel brands play in markets beyond the metros?
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May 2011
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A look at the rapid growth journey of Amalgamated Bean Coffee Trading Company Limited
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April 2011
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The global consumer surge has tipped in favour of developing markets like India. Can the domestic retail industry tackle the influx of foreign retailers? How would their retail operations change and how do they appeal the new class of Indian consumers?
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January 2011
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Will the rural citizens of India have adequate access to financial services in the intermediate future? This article does a Delphi-study to consolidate expert opinion on this issue.
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Given the renewed interest in alternative energy sources, will the sun shine on the Indian solar industry?
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Is the Rural BPO programme a good way to ensure inclusive growth in the country? This article analyses the pros and cons of the programme and identifies certain critical factors for success.
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The theatre industry is at crossroads in India. This articles looks at how the business models of English and Tamil theatre industries differ.
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December 2010
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Is a FTA between the two growing economic powerhouses possible? Who will have the comparative advantage in such a situation? What are the product categories that the two nations should focus on? What should the framework of such a FTA be to ensure it is mutually beneficial?
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All countries resort to some form of protectionism. However, with globalization, as traditional and transparent forms of protection have been reduced, there has been a shift towards less transparent and complex forms of protection. This article examines protectionist trends in global trade before and after the recent global economic crisis.
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Financial Inclusion is one of the means to achieve economic development in the country. This article proposes a mobile phone based model for providing financial services to the unbanked in the country.
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Increasingly product recalls due to faulty components have plagued the automobile industry. This articles looks at the feasibility of RFID adoption as a possible solution for Indian auto-component suppliers.
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November 2010
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Is it always better to go for the simple cash and carry arbitrage? Does a box spread strategy provide more arbitrage opportunities than conversion and reversal strategies? What does an analysis of the arbitrage opportunities in Indian cash and derivatives equity markets reveal?
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Firms carry out an analysis of their competitors on a regular basis to remain aware about their strategies and to be able to counter them in due time. However, many a times the firms’ competitive analysis is marred by Competitive Blind Spots. This article focuses on these and how to manage them.
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Probiotic ice-creams are a healthy alternative to standard ice-creams with a similar taste. This article uses the concepts of Consumer Behaviour to formulate a strategy for the marketing of Probiotic ice-creams.
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There are a slew of new generation marketing strategies that are used by marketers worldwide. This article looks at how these strategies are relevant to the new Indian customer.
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October 2010
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Ultra mega power projects can realize India’s dream of ‘Power for all’. However, what are the different kinds of risks that these projects face? Which among these risks are more significant and require attention? This article seeks to identify these factors.
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Organizational changes in a multi-national organization have interesting ramifications on the local subsidiary. This article looks at how the Hindustan Unilever Research Centre, Bangalore adapted to the “Power of One” policy of marketing giant Unilever.
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Does Indian stock options market conform to the Black-Scholes equation? If not, what are the other factors that affect the market price? An analysis of volatility skew graphs for Indian companies provides some insights.
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September 2010
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The increasing number of back log cases in the Indian judicial system has become a serious national concern now. With the voices of “justice delayed is justice denied” getting louder, can a solution be found by improving the operational efficiency of our judiciary?
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How is it that an Orkut community grew into a productive NGO spread over six major cities? Read on to see how Pankhudi has been able to capitalize on the huge volunteer base in these cities.
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How have pricing plans evolved in Indian Telecom industry? What are the different product lines offered by existing players like Airtel? Are they different from the ones offered by Tata Docomo? How has the entry of new players, such as Tata Docomo, MTS, and Uninor affected the Telecom industry in India?
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August 2010
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In their race for economic superpower-hood, both India and China must approach trade relations with the African nations with a far-sighted strategic outlook. How have these countries fared so far and what should be the way ahead? This article uses an extremely interesting economic model inspired by Newtonian mechanics to probe these questions.
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Marketing now operates on a more subtle, emotional level, and advertisements are all about creating the right image of the brand. Read on to see how the two Cola giants been able to carve their own niches.
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Anaemia has been a major issue in India for decades, yet most Government initiatives have not been effective in curbing it. Should the Government relook some of its policies and measures taken to tackle Anaemia? A live study of several stakeholders in this issue reveals some pointers.
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July 2010
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To fully harness the potential of emerging markets, retail outlets need to focus, among other things, on their communication strategies. This article proposes a framework for retail communication.
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Are the bidder returns in the case of a takeover of a privately held always abnormally high? Read on for an in-depth analysis.
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Do people have confidence in Public Institutions? What parameters affect the confidence of the public in the government, and government bodies in general? How does this confidence vary across the various sections of society?
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As the domestic airlines industry in India faces mounting challenges due to the steadily rising surge of traffic, can current operating models hold going into the future? How long can a ‘metro-only’ aviation industry remain sustainable, as more tier II cities become business hubs calling for better air connectivity?
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June 2010
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Given the highly fragmented nature of the Indian book publishing industry, how should industry veteran Navneet Publications adapt? How should it capitalize on the current growth trends in the industry? A strategic analysis recommends the possible growth path.
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As Samsung India Software Operations seeks to manage its 2600 employees, what is the ideal organisation structure? How does Samsung Korea influence the culture? How will Samsung India face the current challenges?
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This article does a quantitative analysis of risk and returns of small hydro power (SHP) projects in India that are registered with United Nations Framework Convention on Climate Change (UNFCCC) under the clean development mechanism (CDM). The dependence of the performance parameters of the projects on different factors is examined through regression analysis and simulation and key factors that determine return and risk are identified. The article looks at the impact of registering SHPs and some recommendations follow from this analysis.
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The public private partnership model, having been successfully implemented in several road projects in India, is now showing chinks in its armour. As the PPP model fails to provide attractive RoIs, is there anything the government can do?
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May 2010
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Indian banks have to assess the creditworthiness of their customers based on insufficient data. A Fuzzy Logic system for credit rating can come to rescue in such scenarios.
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In a world faced with rising temperatures what is the best way to lower greenhouse gas emissions – a system that taxes carbon or one that caps the emissions?
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Is there a market for adventure sports in India? What exactly are the kinds of experiences that consumers are looking for? How can a company provide offerings that consumers want? Read on to find out the answers to these questions.
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At present in our country the Land Resource is managed very ineffciently, as a result not being put to its best possible use. This article provides a framework for a Land Bank that can be used for efficient mobilization of the Land Resource
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April 2010
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Are there any opportunities for product differentiation left in the online travel agency space? Can marketing research help answer this?
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Until recently, sequels were not commonplace in Bollywood. What would make a third Munnabhai film tick?
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With the boom in the telecom industry and the increase in mobile penetration the Indian story has been the focus of many studies. However, the customer perspective is often lost out. A look at the concerns of customers and subsequent suggestions follow.
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Touted as engines of economic growth, SEZs have created quite a stir in the country in the past 4 years, raising several issues including adequacy of the provisions of the Act. Is our SEZ policy robust? If not, where does the gap lie? Is it in the conceptualization, implementation or governance?
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March 2010
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In these times of global warming and increasing energy needs, how should power generation companies evaluate projects? Is DCF sufficient or are real options the way forward?
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Choosing the right mode of financial restructuring can determine success or failure in generating shareholder value.
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Mere existence of demand is not a guarantee for success in the growing market for solar devices in India. An entirely new approach to meet customer requirements is the way to go.
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Are the current models of rural financial intermediation getting adequate results? What changes need to be incorporated to increase the accessibility and availability of credit to rural areas?
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February 2010
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While cricket is the darling of the masses in India, hockey and football are often said to have received step-motherly treatment. What is the story behind the current state of affairs? Can something be done?
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Despite the acquisition of the biggest low cost carrier in India, Kingfisher Airlines has recently lost ground to Indigo Airlines. Why did Kingfisher Red fail to take off?
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Successful brands have sometimes been founded on controversial promotion. Can further growth be propelled by providing a different proposition?
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January 2010
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Over the last decade of the 20th century, Tata Motors has been a forerunner in the globalization arena. However, with the domestic commercial vehicle market growing at a CAGR of 20% in the last 5 years and with the highway network across the country undergoing a dramatic expansion, the focus on globalization has declined. Given the current economic downturn, what should be Tata Motors' globalization strategy?
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UltraTech is now the second largest producer of cement and ranks third on profitability. In a dynamic market scenario, the company possesses huge potential but also faces tough challenges. What are these challenges and what must it do to become the number one player in the industry over the long run? Read on to find out.
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Does the growth performance of the developed world affect the developing world? And does this linkage hold true in the case of Thailand?
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December 2009
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Mutual Funds (MFs) have risen as an attractive investment opportunity and investors increasingly rely on ratings to decide. Do these ratings really convey superior performance of funds?
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As the disclosure norms for banks become tighter owing to RBI's intervention and the Basel accord, do they have any significant impact on shareholder wealth?
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Understanding discounts from a customer perspective is critical to the success of any such offer. Read on to get insights on how customers value such offers.
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Why is Women's Horlicks not fulfilling its promise? Are there strategies that can enable it to realize its latent promise?
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November 2009
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Looking to understand the most effective hedging tools in the stock market? The Volatility Index has the potential to make a great one. Read on to understand its significance in the Indian context.
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Is it the right time to open up the Indian Legal Services industry to foreign players as well? Is the industry ready to take this massive change?
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Job stress can create or destroy. How does one maintain equilibrium in today's competitive work environment?
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What is the potential for Value-added Services in the Indian Telecom Market? Will the Mobile Virtual Network Operator (MVNO) model work in India? What factors should a possible new entrant in this space consider and what form should it take?
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October 2009
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The Indian Banking sector has seen quite a few Mergers and Acquisitions in the recent past. What have been the motives behind these? What are their benefits and drawbacks? How is the future direction of the M&A scene in India likely to be?
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With the growing competitiveness of Indian talent pool, is the product design industry all set to capitalize? What are the speed breakers?
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As the Tata group marches ahead with close to 100 companies under one roof, does it make sense to hold on to each of them? If not, should some of them be spun off? A portfolio analysis of the group picks out the potential contenders.
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When sentiments rule the roost, can technical indicators come to the investors rescue? An in-depth analysis of the crashes in Indian markets over an eight year period beginning 2000 indicates maybe they can.
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Regulatory changes in India have opened up the competition in the telecom industry. Will faster and cheaper win in the race for the next-gen wireless communication system?
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The framework of an organization is a vital component in its success. With globalization here to stay, how can a multinational firm best structure itself?
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What effect does a price of 1999 have compared to 2000? Is the Indian consumer price ending sensitive?
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The ITES sector is an interesting subject of study from an Organization Theory perspective, given the unique nature of the business. Read on to know more about the decision making processes, factors affecting the communication across organization, and ways of fostering organization culture of a leading ITES company.
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Can branchless banking uplift the brand image of a traditional Indian nationalized bank? Did Corp bank get it right when they went for branchless banking? What should they do next?
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Accurately forecasting sales is one of the key challenges for any company. A new quantitative technique has been employed to substantially improve the sales forecast of a top consumer goods company.
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The ITES sector is an interesting subject of study from an Organization Theory perspective, given the unique nature of the business. Read on to know more about the decision making processes, factors affecting the communication across organization, and ways of fostering organization culture of a leading ITES company.
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Can branchless banking uplift the brand image of a traditional Indian nationalized bank? Did Corp bank get it right when they went for branchless banking? What should they do next?
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Accurately forecasting sales is one of the key challenges for any company. A new quantitative technique has been employed to substantially improve the sales forecast of a top consumer goods company.
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Can complexity theory be applied to better understand today’s organisation? A look at some insights on organisation structure and design drawing from this approach.
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RBI has announced the introduction of Interest Rate Futures with the banks being allowed to take trading positions. After an unsuccessful launch in 2003, will the IRF market take off this time round?
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The Vada Pav has firmly cemented its place as Mumbai's favourite fast. How can a fast food joint leverage the Mumbaikar's passion for Vada Pavs?
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When Shakespeare wrote, "A rose by any other name would smell as sweet", he definitely did not think of potential misperceptions due to cultural differences. But can a company afford to overlook that in this fast changing age?
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Restructuring is often pronounced as a virtual impossibility in very large organizations. How then does a behemoth like Nokia use it as a tool to gain competitive advantage in an exceptionally dynamic market?
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The current decentralized healthcare procurement system suffers from gross inefficiencies leading to high cost for the government. Will a centralized system be more efficient?
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HR is a very important function in an organization, not only for its internal activities but also for its growth and expansion. To propel an organization forward, it is necessary to ensure that the motivation levels stay high at work. In the process, HR function faces challenges that are very different depending on the industry. A case in point is the oil extraction and refining industry. In this article, we present the different HR policies of a petroleum producing firm and its implementation.
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As the world grapples with increasing credit card frauds there seems to be a need to move towards more personalized ways of securing them. Is fingerprint verification the best way forward?
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Government healthcare facilities for the poor leave a lot to be desired. Is the use of technology and imitation of the corporate hospitals the answer?
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With the launch of the Tata Nano, is it curtains for India’s premier two wheeler manufacturers? How can Bajaj Auto Ltd. develop its strategies to be a market leader?
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